Find your voice

Clever brands hold on to their customers because they respect them. “The Lily and Lionel woman has grown up; she’s not a girl anymore,” Alice Stone, the brand’s founder, told me. To maintain the success of her ready-to-wear, British print house, Alice needed to evolve the brand, to develop its voice. I loved her brief’s parting remark: “NB, we don’t want to be using exclamation marks!” I was hooked.

Tone of voice formed the basis of this project. Once developed and embedded into the brand, it allowed for creative concepts and original stories to flow across all touchpoints - with a unified and distinct brand voice.

At the heart of the Lily and Lionel brand are its narrative prints - a treasure trove of stories to tell, season after season. “Ana and I have known each other for over a decade and having her articulate our brand so beautifully has meant so much to Lily and Lionel,” says Alice.